⚡ HBN Training Hub

Drill the Skills.
Own the Book.

Pick a skill. Pick a stage. Every line is verbatim from The Big Black Book. Train until it sounds like you on your best day.

Step 1 — Pick Your Skill
Step 2 — Pick Your Stage
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Listen — Watch Alex Do It

Don’t talk. Just watch and listen. Alex will demonstrate each line from the book verbatim. Take notes. You’ll hear exactly how it’s supposed to sound — the words, the rhythm, the delivery.

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Pick a skill + stage, then hit Start Session.
Allow mic access when prompted. Alex speaks first.
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In Live stage: say “end scene” when done — Alex gives your debrief with verbatim Big Black Book coaching.

Big Black Book
The Big Black Book
14 chapters. Every word you need.
Download PDF

The foundation before any script. Mindset, posture, and intention. "You don't rise to the level of your goals. You fall to the level of your training."

  • Detach from outcomes - attach to process
  • Amateurs close the deal. Professionals close the next step.
  • Preparation is the only thing that creates confidence

The identity layer. Who you are before you pick up the phone defines every word that follows.

  • The Creed: Follow the process and live by design
  • The Code: Attract, don't chase. Invite, don't beg.
  • The Oath: Full text in Training Drills below
  • Always protect the process
  • A link without a commitment is a lost lead
  • When they say yes, stop selling
  • "Sounds good" is not a yes
  • Set every next conversation before you leave this one
  • Deliver value first, ask second
  • Never chase - strong invitations only

You are not the presentation. You are the doorway. Get them through the door - that's the win.

  • Straight Shot - Lead with the result, ask for openness
  • Curiosity Open - Yes or no? Low commitment ask
  • Respect Angle - Earn attention by giving it first
  • Business Owner Frame - Peer-to-peer, not pitch-to-prospect
  • Market Reality - Position the shift happening around them
  • Direct Question - One-liner, one ask
  • Insider Frame - Scarcity without manipulation
  • No-Pitch Pitch - Permission before persuasion

Universal Deflection: "I hear you - and I'm not asking for anything more than 45 minutes. If it doesn't make sense, you walk. Fair?"

The goal is not to sell - it's to find the gap. Discovery IS the close.

  • How many transactions did you close last 12 months?
  • What does your lead gen look like right now?
  • What's working, and what's the biggest gap?
  • If nothing changes, where does the business look in 2 years?
  • What would 2-6 extra buyer conversations a month do for your numbers?
  • Have you ever seen a model like this? (Gap question)
  • What would need to be true for this to make sense?
  • On a scale of 1-10, how serious are you about changing that?

Micro-agreements that keep the prospect leaning forward. Every tie-down is a yes on the way to the yes.

  • "That makes sense, right?"
  • "You'd agree that's a gap worth solving, wouldn't you?"
  • "If the model holds up, that would be worth a conversation, yes?"
  • "You want to get that number higher - is that fair to say?"

Test for readiness before the real close. A trial close tells you where you actually are.

  • "Hypothetically, if this checks out Thursday - is there anything that would stop you from moving forward?"
  • "If the numbers made sense, when would you want to start?"
  • "Is the only thing left the Thursday call?"

Every objection has 3 responses: Surgical, Assumptive, and Street. See Training Drills for the first 6.

"The Jeremy Miner Option: 'When you say not interested, what specifically do you mean?'"

  • Send me info
  • Need to think about it
  • Happy where I'm at
  • What does it cost?
  • Need to talk to my spouse
  • Is this an eXp thing?
  • I don't have time
  • I already have a team/brokerage
  • Not interested
  • I tried something like this before
  • I need to do more research
  • Call me next month
  • What's the catch?
  • I don't do groups
  • I need to see it work first

21 closes mapped to the moment. Every close in the book exists to protect the next step - not force the deal.

  • The Calendar Commitment Close
  • The Assumptive Registration Close
  • The "What Would Need To Be True" Close
  • The Gap Close
  • The Reverse Close
  • The Urgency Without Pressure Close
  • ...and 15 more in the full PDF

Most money lives in the follow-up. The game is: did you protect the next conversation?

  • Never follow up without a reason
  • Use market news, wins, and social proof as reentry points
  • The 3-touch rule: call, text, DM - then move to next-best channel
  • Revisit noes on a 60-day cycle

Written word is tone-deaf. Precision matters more in text than anywhere else.

  • One ask per message - never stack
  • Mirror the prospect's message length and energy
  • Always end with a yes/no question, not an open statement
  • Use voice notes to break through in crowded DMs

Language patterns that stop objections before they form and keep prospects moving forward. Full list in Training Drills below.

30 minutes a day. Non-negotiable. The compounding asset no one sees until they can't beat you.

  • 10 min: Roleplay one hook (out loud)
  • 10 min: Run the objection matrix - 3 random objections
  • 10 min: Review one power phrase and find 2 places to use it today

The mental game behind the physical game. Where reps stop and identity begins.

  • Rejection is data, not verdict
  • The closer sees the no as the beginning, not the end
  • Pressure is privilege - you only feel it when the stakes are real
  • Your identity must be bigger than your results
Training Drills
Reps Build Reflexes.
Click any card to flip. Drill until the response is automatic.

Hook Flashcards - 8 Openers

Hook 1 - Straight Shot Lead with the result. Ask for openness only. tap to flip →
The Line
"My business partner built a lead gen system generating 2 to 6 qualified buyer opportunities a month for agents like you. He asked me to find a few sharp agents willing to take a look and possibly test it. I wanted to see if you'd be open to that."
Hook 2 - Curiosity Open Low commitment. Yes or no only. tap to flip →
The Line
"There's a system producing 2 to 6 qualified buyer conversations a month for agents in your market. I'm not asking you to commit to anything - I just want to know if it's worth showing you. Yes or no?"
Hook 3 - Respect Angle Earn attention by giving it first. tap to flip →
The Line
"I respect what you've built, and that's why I'm calling. We're showing a system to a few agents who actually understand the business. I want your eyes on it. You might see something I'm missing - or you might see exactly why it's working."
Hook 4 - Business Owner Frame Peer-to-peer. Not pitch-to-prospect. tap to flip →
The Line
"I'm calling you as one business owner to another. If a system could create more qualified buyer opportunities, stronger follow-up, and more leverage in your business - would that be a conversation worth having?"
Hook 5 - Market Reality Position the shift happening around them. tap to flip →
The Line
"Most agents are still waiting on referrals and rented leads. The ones winning right now are building owned systems around lead flow, follow-up, and leverage. That's why I thought this was worth putting in front of you."
Hook 6 - Direct Question One-liner. One ask. tap to flip →
The Line
"Quick one - are you open to adding 2 to 6 qualified buyer opportunities a month if the system was already built for you?"
Hook 7 - Insider Frame Scarcity without manipulation. tap to flip →
The Line
"I'll be honest with you - we're not showing this to everybody. We're showing it to a small group of agents who we think can actually run with it. I think you might be one of them."
Hook 8 - No-Pitch Pitch Permission before persuasion. tap to flip →
The Line
"I'm not going to pitch you on the phone. I'm going to ask you one question, and if the answer is yes, I'll get you the right next step. If the answer is no, we both go back to our day."

Objection Handler Flashcards - 6 Core Objections

Objection 1 "Send me some info." tap for 3 responses →
3 Responses
  1. Surgical: "When you say send info, are you actually planning to look at it, or is that the polite way to end the call?"
  2. Assumptive: "Info without context is just noise. The Thursday call IS the info."
  3. Street: "We both know how that ends - it gets buried. Thursday call."
Objection 2 "I need to think about it." tap for 3 responses →
3 Responses
  1. Surgical: "What specifically do you need to think about?"
  2. Assumptive: "The only decision right now is whether to LOOK. Let's get you registered, then think."
  3. Street: "Think about what? You haven't seen anything yet."
Objection 3 "I'm happy where I'm at." tap for 3 responses →
3 Responses
  1. Surgical: "The question is whether the model you're in now is the best one available - or just the one you're used to."
  2. Assumptive: "The best time to look at a better model is when you're not desperate."
  3. Street: "Plenty of agents were happy with Blockbuster too."
Objection 4 "What does it cost?" tap for 3 responses →
3 Responses
  1. Surgical: "I'll give you the real number after you've seen the model. Cost without context sounds expensive."
  2. Assumptive: "Cost is in the Thursday call, broken down clearly."
  3. Street: "Costs less than what you're losing without it."
Objection 5 "I need to talk to my spouse." tap for 3 responses →
3 Responses
  1. Surgical: "Wouldn't it make more sense to bring them the full picture? Be on Thursday first."
  2. Assumptive: "Be on the call yourself first so you can answer their questions."
  3. Street: "Don't bring them half a story."
Objection 6 "Is this an eXp thing?" tap for 3 responses →
3 Responses
  1. Surgical: "eXp is part of the model - but what we'd be looking at is whether the lead gen system and business case holds up for you."
  2. Assumptive: "The agents who looked at it the way you're looking at it now ended up glad they didn't dismiss it on the label."
  3. Street: "If you dismiss things by the label, you're going to miss the model."

More Objections - Drill All 15

Objection 7"I don't want to recruit."tap for 3 responses →
3 Responses
  1. Surgical: "Most agents who look at this never end up recruiting - they just use it to grow their own production. Would the agent-growth side alone be worth seeing?"
  2. Assumptive: "Good - you don't have to. The first half of the model is just about your business: lead flow, follow-up, support."
  3. Street: "Then don't recruit. But if you write the whole thing off because of the part you don't want, you also walk away from the part you'd love."
Objection 8"I already get leads from Zillow / my team."tap for 3 responses →
3 Responses
  1. Surgical: "Do you own that source, or are you renting access to it? Because if Zillow doubles the price or your team changes the split, do you still have a machine?"
  2. Assumptive: "Perfect - then you already understand paid lead flow. The question isn't whether you have leads. It's whether you own the system that produces them."
  3. Street: "Renting is fine until the landlord changes the lease. I'm showing you what it looks like to own the building."
Objection 9"Call me back later."tap for 3 responses →
3 Responses
  1. Surgical: "I can. But we both know how callbacks usually go - you're busy then too. Let's just get the Thursday call on your calendar right now."
  2. Assumptive: "Before I let you go - let's do the easy 30-second part now. I'll get you registered, and we'll talk after you've seen it."
  3. Street: "Callbacks are where deals go to die. If this matters, let's do the simple part now."
Objection 10"Sounds too good to be true."tap for 3 responses →
3 Responses
  1. Surgical: "You should be skeptical. That's why I'm not asking you to believe me. I'm asking you to look at the model and judge it yourself."
  2. Assumptive: "Good - the Thursday call is built for skeptics. It's not a sales pitch - it's the actual mechanics. Watch it with your guard up."
  3. Street: "If it's BS, the Thursday call will show it inside 10 minutes. If it's not, you'll be glad you didn't write it off on a phone call."
Objection 11"I tried eXp before. Didn't work."tap for 3 responses →
3 Responses
  1. Surgical: "Can I ask what specifically didn't work? eXp on its own and eXp with the right team, lead system, and leadership can be two completely different experiences."
  2. Assumptive: "This conversation is built specifically for the gap that experience left. Be on Thursday with that in mind - you'll see immediately whether it addresses what was missing."
  3. Street: "Either we waste 45 minutes confirming what you already think - or you see something different. Either way you find out."
Objection 12"I don't have time."tap for 3 responses →
3 Responses
  1. Surgical: "Is it that you don't have time, or that you don't yet see why this would be worth your time? Because those are two different conversations."
  2. Assumptive: "Busy agents are exactly the ones who need this. The whole point is leverage. Forty-five minutes to see if you can add 2 to 6 buyer conversations a month - that's not a time problem, that's a priority problem."
  3. Street: "Nobody who's winning has time. The question is whether this is worth making time for."
Objection 13"My broker takes care of me."tap for 3 responses →
3 Responses
  1. Surgical: "Is that support helping you build something long-term, or mostly helping you operate inside what you've already got?"
  2. Assumptive: "Perfect. Be on the Thursday call, compare what's actually on the table, and decide which one builds the better business over the next five years."
  3. Street: "Support is the floor - it's not the ceiling. The question isn't whether you're taken care of. It's whether you're being set up to win bigger."
Objection 14"Not interested."tap for the Miner move →
The Jeremy Miner Option
"When you say not interested, what specifically do you mean? Like, what part of this doesn't fit for you right now?"

Let them explain. They reveal the actual objection. Handle the real concern - not the surface one.
Objection 15"I can get a better deal somewhere else."tap for 3 responses →
3 Responses
  1. Surgical: "What specifically are you comparing? Because if it's cap and split, that's one conversation. If it's lead flow and leverage, that's a different one."
  2. Assumptive: "Good - that means you're already evaluating. The Thursday call is the fastest way to know whether this is actually better or just different."
  3. Street: "Maybe. You won't know until you've seen the model. Thursday's where you compare apples to apples."

Trial Closes - Temperature Checks

Trial Close 1The fit questiontap to flip →
The Line
"If we could solve that for you, would that be worth exploring?"
Trial Close 2The clarity checktap to flip →
The Line
"Does this make sense so far?"
Trial Close 3The 1-to-10tap to flip →
The Line
"On a scale of 1 to 10, how open are you to something like this?"

Rule: 7+ = green light. 6 or below = find the gap before you close.
Trial Close 4The hypotheticaltap to flip →
The Line
"If the model was as strong as I'm describing, what would be in the way of you taking a look?"
Trial Close 5What would have to be truetap to flip →
The Line
"What would have to be true for this to be the right move for you?"
Trial Close 6The registration testtap to flip →
The Line
"Is there any reason we couldn't get you registered right now?"

The Close Library - 21 Closes

Close 1The Simple Next Step Closetap to flip →
The Line
"Let's get you registered for Thursday. I just need your email and best number."
Close 2The Assumptive Closetap to flip →
The Line
Act as if they've already said yes. "Great - what's the best email to send your confirmation to?"
Close 3The 1% Trust Closetap to flip →
The Line
"I'm not asking you to trust the model yet. I'm asking you to trust it 1% - enough to show up Thursday and see it for yourself. Can you do that?"
Close 4The Comparison Closetap to flip →
The Line
"If you were going to compare your current situation to what this model offers - which part would you want to know more about first?"
Close 5The Puppy Dog Closetap to flip →
The Line
"Just come Thursday. No commitment. If it's not for you, that's completely fine. But let's not decide before you've seen it."
Close 6The Timing Closetap to flip →
The Line
"The agents doing the best right now aren't the ones who waited. Is there a reason now isn't the right time to at least look?"
Close 7The Reduce-the-Decision Closetap to flip →
The Line
"The only decision right now is: do you want to see it? That's it. Everything else comes after."
Close 8The Summary Questions Closetap to flip →
The Line
"So you want more qualified buyers, you want better follow-up, and you want more leverage in your business - right? Then Thursday is the right next step."
Close 9The Fear of Loss Closetap to flip →
The Line
"The agents in your market who look at this now are going to have a head start. That window doesn't stay open forever."
Close 10The Performance Closetap to flip →
The Line
"You told me you want [X]. This is the closest thing I've seen to a system that does [X]. The only way to know is Thursday."
Close 11The Similar Situation Closetap to flip →
The Line
"I had an agent last week, same situation as you, same brokerage - watched Thursday, said it was the clearest model he'd seen. Now he's live."
Close 12The Ownership Closetap to flip →
The Line
"Let's say you're on this Thursday. You like what you see. What would the next 90 days look like for you?"
Close 13The Call Back Closetap to flip →
The Line
"I'm going to let you go. But I'm calling you back [day/time]. Is [time] still good, or is [alternate time] better?"
Close 14The Four Question Closetap to flip →
The Line
"Do you want more production? Do you want more leverage? Do you want a proven system? And if I could show you how to get all three - would you be open to looking? Then let's get you on Thursday."
Close 17The Sharp Angle Closetap to flip →
The Line
They ask: "If I come Thursday, will you answer all my questions?"

You say: "Absolutely. And if Jay and the team answer every question you have - are you open to taking the next step?" They say yes. "Great. Then let's get you registered right now."
Close 18The 'I'll Think It Over' Closetap to flip →
The Line
"Of course. But in your experience, when you say you'll think something over - do you usually come back to it, or does it just never happen?" Pause. "That's why I want to get it on the calendar while we're talking."
Close 21The Doorway Closetap to flip →
The Line
Right before they hang up: "One more thing - what would have to be true for you to show up Thursday? Just tell me and let's see if we can make it work."

The Follow-Up Game - Touch Sequences

Touch 1 - Same DayConfirmation texttap to flip →
The Text
"Hey [Name], it's [Your Name]. Confirmed you for Thursday at 12 Central. Details coming shortly."
Touch 2 - Day BeforeReminder texttap to flip →
The Text
"Hey [Name] - big call tomorrow at 12 Central. Jay's going to walk through the full model. You good?"
Touch 3 - Morning OfDay-of texttap to flip →
The Text
"Today's the day. Link: [link]. See you in there."
Touch 4 - Post-CallSame day debrieftap to flip →
The Text
"How'd the call land for you? I want to debrief when you have 10 minutes."
The Bump TextNo response - re-engagetap to flip →
The Text
"Hey - just making sure this didn't get buried. Worth a yes or no?"
Honest ExitAfter 3 no-response touchestap to flip →
The Text
"I don't want to keep interrupting your day. If the timing ever changes, I'm here. Until then, I'll leave you alone."

Text & DM Playbook

Cold DMInstagram / Facebook - first touchtap to flip →
The Message
"Hey [Name] - saw you're crushing it in [market]. I work with a team of agents running a specific system for buyer lead flow. Wanted to reach out before I connected with anyone else in your area. Worth a quick chat?"
Warm DMAfter they engage with contenttap to flip →
The Message
"[Name] - noticed you commented on [post/reel]. The system Jay talked about there is what I'm running for agents in [market]. Would it make sense to jump on a quick call this week?"
Pre-Qualify TextBefore you send anythingtap to flip →
The Message
"Hey [Name] - quick question before I send you anything. On a scale of 1-10, how open are you to adding a done-for-you lead system to your business right now?"
Registration TextLocking in Thursdaytap to flip →
The Message
"Hey [Name] - got you a spot on Thursday's call with Jay Kinder and the team. It's at 12 Central. Going to send the link now - you good to lock it in?"

Power Phrases

"
Amateurs try to close the deal. Professionals close the next step.
Before You Open Your Mouth
"
You don't rise to the level of your goals. You fall to the level of your training. Train.
Before You Open Your Mouth
"
You are not the presentation. You are the doorway. Get them through the door - that's the win.
Ch. III
"
When they say yes, stop selling.
Ch. II
"
A link without a commitment is a lost lead.
Ch. II
"
The Jeremy Miner Option: "When you say not interested, what specifically do you mean?"
Ch. VII
"
"Sounds good" is not a yes. "I'll try to make it" is not a yes. "I've got it on the calendar and I'll be there" is a yes.
Ch. II

The Oath

🤝 Recite It. Own It. Live It.
I am a Honey Badger. That's the standard.
Scenario Opener